BRANDIVING · BRAND BENCHMARK
Brand Benchmark gives brands a clear view of how their products are positioned versus competition across markets, price points, channels and comparable product attributes. Move from scattered competitor checks to one consistent, actionable benchmark.
ONE VIEW. MULTIPLE DECISIONS.
Brand Benchmark transforms product and pricing data into a structured competitive view, helping teams identify gaps, validate price architecture and simulate future positioning.
Compare your products with relevant competitors using standardized attributes and a consistent benchmark methodology.
Analyse SRP, selling price, price per unit and price index to understand premium, parity or value positioning.
Test price increases before implementation and immediately understand the impact on ranking and competitive gaps.
Export Actual and To Be scenarios into management-ready PowerPoint slides for pricing, GTM and business reviews.
BENCHMARK TOOLS
Brand Benchmark structures competitive products into meaningful comparable sets, allowing decision makers to understand not only price differences, but the architecture behind them.
Create meaningful benchmark groups using category-relevant attributes. For beauty this can include gender, concentration and size; for watches it can include collection, movement, case diameter, material or product tier.
Select a reference brand or product and automatically calculate the index of every comparable SKU, making price ladders and positioning gaps immediately visible.
Compare the same competitive universe across countries and retailers to understand where global price architecture is consistent and where local deviations require attention.
Analyse recommended retail price or current selling price and identify how promotions or retailer behaviour change effective market positioning.
Simulate future price increases by segment or product family and compare the resulting market position with today’s competitive landscape.
Convert the analysis into clear Actual and To Be PowerPoint matrices, reducing manual preparation for GTM, pricing committees and strategic reviews.
SCENARIO SIMULATION
Apply different increases to different segments, keep the assumptions in memory and immediately see how future positioning changes versus competitors.
Answer practical questions such as: How much can we increase without moving above our strategic benchmark? Which product family has more pricing headroom? Which competitor becomes our closest reference after the increase?
Illustrative values only. Actual scenarios are calculated using monitored product data.
BUSINESS BENEFITS
Detect when price architecture is drifting away from the intended competitive set and quantify the gap before taking action.
Replace intuition with evidence by simulating future SRPs and measuring the impact on ranking, price index and proximity to competitors.
Reduce manual work to gather competitor data, align comparable products and prepare presentation-ready benchmarks.
Give Finance, Commercial, Marketing and E-business teams the same market reference and benchmark assumptions.
Identify products or segments with headroom to increase price while maintaining the desired competitive position.
Move management discussions from raw price lists to clear recommendations supported by Actual vs To Be scenarios.
AT A GLANCE
Products are organized into a consistent price ladder, with the relevant index calculated versus the selected reference.
| Comparable set | Your Brand | Competitor A | Competitor B | Competitor C | Competitor D |
|---|---|---|---|---|---|
| Reference price | € 8,500 INDEX 100 |
€ 8,900 INDEX 105 |
€ 9,500 INDEX 112 |
€ 8,200 INDEX 96 |
€ 10,100 INDEX 119 |
| Simulated To Be | € 8,925 NEW BASE 100 |
€ 8,900 | € 9,500 | € 8,200 | € 10,100 |
Illustrative example. Brand Benchmark uses the monitored product universe configured for each client and category.
BRANDS
Brand Benchmark can be configured around the competitive set relevant to each client. The universe already discussed for Brandiving monitoring includes:
HOW IT WORKS
Select products, competitor brands, markets and the attributes that make products comparable.
Brandiving structures monitored product and pricing information into one comparable data model.
Analyse current positioning and test alternative price scenarios by family, segment or product group.
Export Actual and To Be views into presentation-ready outputs for internal alignment and approval.
FREQUENTLY ASKED QUESTIONS
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info@brandiving.com