BRANDIVING
GIFTS MONITORING TOOL

Brandiving Gifts Monitoring Tool allows Companies to monitor the usage of Gifts with purchase on own brands or competitors.

GIFTS MONITORING TOOL

Monitoring Gifts With Purchase (GWP) is a strategic necessity for brands competing in ecommerce. Once a simple sales tactic, GWPs are now powerful tools to strengthen brand perception, increase conversion, and enhance customer experience. Systematic monitoring enables companies to maintain brand consistency, gain competitive intelligence, and anticipate consumer expectations. By tracking both their own and competitors’ GWP activity across ecommerce channels, brands can benchmark promotional strategies, optimize timing and value, and ensure compliance with brand standards. This data-driven approach protects profitability, improves trade relations, and supports strategic planning. In short, GWP monitoring transforms scattered promotional activity into actionable market intelligence, empowering companies to make informed, agile, and brand-aligned decisions in an increasingly competitive digital environment

GIFTS MONITORING TOOL

Brand Control and Consistency

Brands must ensure that GWPs are used in ways that reinforce — not dilute — their value proposition.

Competitive Intelligence

Understanding how competitors use GWPs reveals market positioning strategies.

Consumer Expectation Management

Ecommerce consumers have become highly promotion-sensitive. By monitoring GWP trends, brands can anticipate shifts in consumer expectations regarding value and experience.

Statistics view

Get a quick overview of the number of gifts detected and the number of retailers proposing them. Use the tool to benchmark your brand versus competition.

Gifts catalogue

Quickly see the gifts proposed by each retailers

What people are saying...

S. S.

Since implementing the Brandiving GWP Monitoring service, our promotional strategy has completely evolved. For the first time, we have full visibility over how our brand — and our competitors — use gifts with purchase across multiple ecommerce platforms. The insights are precise, actionable, and delivered in real time. We can now benchmark our offers, identify gaps, and react to market changes within days instead of weeks

Frequently Asked Questions

Brandiving monitor those websites having a dedicated GWP page.

Brandiving GIFTS MONITORING tool is very easy to setup. It scouts weekly the websites. Companies can set which brands they want to monitor and receiving email alerts

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Contact Us

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Location:

Milan, Italy