BRANDIVING
SPA SHARE OF VOICE

Brandiving Spa Share Of Voice allows Companies to monitor how effective their brand or the competitors are in retail media across generic search or specific menu pages in ecommerce websites

SPA SHARE OF VOICE

The SPA Share of Voice tool enables companies to monitor retail media activities for their own brand and competitors across multiple ecommerce platforms. It performs daily scans of selected category pages and search results, capturing historical data on which products and SPA formats are being advertised over time.
This visibility allows brands to assess the relevance and effectiveness of their Sponsored Products campaigns versus competitors, supporting more efficient media planning and rapid optimization of underperforming initiatives. In parallel, competitive ad monitoring delivers clear insights into rivals’ pricing, keyword strategies, share of voice, and promotional intensity—empowering smarter bidding, sharper positioning, and more informed strategic decisions.

SPA SHARE OF VOICE

Media spend efficiency uplift

real-time visibility on SPA performance enables faster bid optimization, budget reallocation, and ROAS improvement.

Competitive advantage acceleration

continuous monitoring reveals competitors’ keyword focus, share of voice, and promotional pressure, supporting proactive counter-strategies

Revenue protection & growth

early detection of performance drops or aggressive competitor activity helps defend branded keywords and capture incremental demand.

Statistics view

Get a quick overview of the number of SPAs detected across all free searches or category pages. Use the tool to benchmark your brand versus competition.

Frequency

Quickly see the SPAs proposed in each retailers compared to other brands

Insights

Quickly see the details of each SPAs to learns also which are the products or the type of ads competitors are leveraging on

What people are saying...

G. P.

The tool gave us immediate, actionable visibility into Sponsored Products performance, allowing us to optimize budgets in a fully data-driven way. Within weeks, we improved ROAS and eliminated inefficient spend on low-margin keywords

F. F.

The real differentiator is cross-platform competitive monitoring. We now anticipate competitor moves on bidding and pricing, defend branded keywords more effectively, and make faster decisions that are clearly aligned with business objectives.

Frequently Asked Questions

Brandiving monitor those websites that leverage on Criteo Retail Media.

Brandiving continuously scouts Sponsored Products Ads by systematically crawling brand-selected ecommerce pages on a daily basis, with scans executed every two hours. Each data capture is performed using clean cookies and rotating IP addresses localized in the same country as the target website, ensuring unbiased, market-representative results. This approach guarantees reliable visibility into real ad exposure, competitive dynamics, and performance trends across platforms.

  • Price Alert: daily monitoring of your skus online with alerts when discounts are over your threshold. Discover more
  • Brand Positioning: scouting of all available products online to assess the overall points of contact & price positioning
  • CARS Monitoring: improving presence online thanks to automatic monitoring of websites Contents, products Availability, Rating & reviews and Search ranking. Discover more

Contact Us

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Location:

Milan, Italy